Helping and guiding you to an efficient and profitable sale


At CENTURY 21®, we provide you with the most current information to help you make an educated decision. We are your resource in real estate. With that in mind, this helpful guide will explain some relevant terms and scenarios you can expect as you prepare to sell your home.

 
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Understanding Market Conditions

The real estate market is always changing. Varying economic indicators dictate which stage your local market is experiencing. It helps to understand how market conditions can affect your position as a seller.

 
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What Is A Balanced Market?

The number of homes is equal to the demand or number of the buyers. Typically, this type of market shows that demand is equal to supply, homes sell within an acceptable time period and prices are generally stable. What does this mean for you? You may experience a more relaxed atmosphere with buyers having a reasonable number of homes to view and choose from.

 
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What Is A Seller's Market?

The number of buyers wanting to purchase homes exceeds the supply of available homes on the market. Typically, this type of market has smaller inventory of homes, many buyers, homes sell quickly and prices usually increase, there may even be bidding wars. What does this mean for you? You may experience more negotiating leverage and obtain a higher selling price for your property.

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What Is A Buyer's Market?

The number of buyers wanting to purchase homes exceeds the supply of available homes on the market. Typically, this type of market has smaller inventory of homes, many buyers, homes sell quickly and prices usually increase, there may even be bidding wars. What does this mean for you? You may experience more negotiating leverage and obtain a higher selling price for your property.

 
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Customized Marketing Plan

We work closely with you to create a plan to reach the broadest market for your property so you can secure the best offer.

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Global Exposure

Your listing gets ultimate global market exposure to promote your property both to the neighbourhood next door and to the other side of the world. Every CENTURY 21 listing gets included on Century21Global.com which is available in 36 countries and in 18 languages.

 
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Zillow

C21 Canada sends a direct listing feed to Zillow, the leading real estate and rental marketplace. This partnership will give your home more exposure and capture the attention of the largest audience of home shoppers online.

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Back At You

Through social media this tool provides even more visibility to your property and targets specific home buyers. Back At You Media also automatically creates a report to show the impact of the advertising.